THINKING OUTSIDE THE BOX – DELIVERING FOOTFALL AND CRITICAL ENGAGEMENT

Since 2022, Four Agency’s PR partnership has transformed The Box’s profile, driving record-breaking visibility, critical engagement and footfall.

National and international coverage has included features in The Guardian, Financial Times, The Sunday Times, Daily Mirror, Aesthetica, The Art Newspaper, Dazed, Frieze, ArtReview, BBC The One Show, BBC Radio 4 Front Row and BBC 6 Music, amongst others

As a result, The Box set new visitor records in 2024 - beating targets by over 22% - and welcomed its one millionth visitor in February 2025. The recent exhibition Beryl Cook: Pride and Joy welcomed more than 100,000 visitors, making it The Box's most attended exhibition since opening in 2020. 

Over five years, The Box has delivered £244 million in economic impact, £100 million in health and wellbeing benefits, and established itself as a leading UK cultural institution.

The Box Plymouth is the Art Fund Museum of the Year 2026, awarded £120,000 as the winner of the world’s largest museum prize. The accolade celebrates a museum that is transforming expectations of the sector, demonstrating how museums can inspire, connect and innovate for the communities they serve.