Amelia Stevens and Kelly Smith have been named in the BIMA 100 Class of 2026.
The BIMA 100, announced by the British Interactive Media Association, recognises one hundred people shaping the UK digital industry. The list highlights leaders and innovators driving change across digital, technology and communications.
Kelly Smith, chief executive, health, is recognised for the scale and impact of work delivered across Four's health business. From large-scale behaviour change campaigns to data-led strategy, her leadership continues to shape how health communications are planned and delivered in the UK.
Amelia Stevens, managing director, Four Cymru, is recognised for the growth and growing influence of Four Cymru under her leadership. She has built a business that competes on a national stage while staying rooted in Wales.
Their selection reflects the calibre of people at Four and the influence they carry across the industry.