New three-hour strategic workshop for marketing leaders, built on proprietary AI frameworks, now available to clients and organisations worldwide following sessions at major events in London, Abu Dhabi, Riyadh and Dubai.
Four Agency Worldwide has launched a new AI in Marketing Masterclass, a strategic workshop for marketing and communications leaders, designed to help teams navigate the forces reshaping modern marketing.
The masterclass, which is now available to book for client teams and organisations, has been developed following strong demand from a series of international speaking engagements and client workshops delivered by Four’s expert team over the past two years.
Four’s AI and marketing specialists have delivered masterclasses, keynotes and workshops at the AI World Congress in London, the BRIDGE Summit in Abu Dhabi, the Athar Festival of Creativity in Riyadh, Wales Tech Week, the Dubai Airshow, Global Sports Broadcast, and The Built Environment’s AI Working Group in London, as well as for individual client teams across multiple sectors.
“The response has been consistent,” said Einir Williams, founding partner and group managing director of Four Agency Worldwide. “Marketing leaders know that AI is changing their world, but most don’t have a practical plan for what to do about it. That’s the gap this masterclass fills – not with tips and tricks, but with strategic clarity on the forces that are actually transforming how brands are discovered, understood and chosen.”
Four proprietary frameworks
The masterclass covers four modules, each built around proprietary methodologies developed from Four’s live client work:
The first module addresses how AI is becoming the key decision-influencing gateway to brands. AI-powered search tools such as ChatGPT, Gemini and Google’s AI Mode are reshaping how audiences discover and evaluate organisations – and the rules are fundamentally different from traditional SEO.
The second introduces Precision Personas – Four’s approach to AI-built, human-validated audience profiles drawn from tens of thousands of data points, validated to 90–95% accuracy. These synthetic research panels can test messaging, creative concepts and strategy at speed and scale, at a fraction of traditional research costs.
The third covers Augmented Authority – Four’s content methodology for scaling messages across multiple channels in a world of short attention spans, fragmented audiences and the AI filter.
The fourth module addresses AI creativity: building the right tool stack, mastering prompting through Four’s FARCE framework, and using AI as a genuine creative collaborator. It also covers responsible AI, including copyright, bias, data protection and ethics.
Delivered by practitioners
Four embraced AI in 2023, before it was mainstream in the marketing and communications sector. The agency was the first major independent to appoint a Chief AI Officer and build a dedicated AI team, and was one of Microsoft’s first Copilot agency partners. Four uses every major LLM platform and leads the industry in AI fluency and adoption rates.
“What makes this different from the generic AI training that’s now everywhere is that it’s delivered by practitioners who deploy AI for clients every day,” said Eglington. “We’re not teaching theory. We’re sharing what actually works – and what doesn’t – from live client campaigns across multiple sectors and markets.”
Format and availability
The standard masterclass is a three-hour workshop, hosted at Four’s offices or at the client’s premises. Length and content can be tailored to address specific sectors, challenges and topics. Sessions are delivered in English, Arabic and Welsh.
Four operates from offices in London, Wales, Sheffield, Abu Dhabi, Dubai and Riyadh.