Four Cymru, the leading bilingual integrated international media, creative and communications agency in Wales, recently announced its sponsorship of the Royal Welsh Show 2025, Europe’s largest agricultural show.
Part of the wider Four Agency Worldwide international group, Four Cymru offers a pan-Wales reach delivering integrated marketing and communications campaigns with a strong focus on branding, creative design and digital media across many sectors in the industry.
“We’re proud to support this year’s Royal Welsh Show – a cornerstone event that honours the rich agricultural traditions and dynamic culture of Wales,” said Amelia Stevens, managing director at Four Cymru. “This sponsorship is a meaningful way for us to give back to our communities and celebrate what makes Wales so special.”
“As one of the sponsors of the show and the Food and Drink Village – Gwledd, we’re excited to continue our journey with the Royal Welsh Agricultural Society, having developed the Gwledd brand in 2023. It’s a privilege to see it come to life again this year and we look forward to connecting with stakeholders and visitors throughout the event.”
Attracting over 200,000 visitors, the prestigious Royal Welsh Show held annually at the Showground in Llanelwedd, Builth Wells, is a cornerstone of Welsh culture and agriculture, attracting thousands of visitors from across the country and beyond.
The Royal Welsh Show 2025 promises to be an exciting event, featuring a wide range of competitions, attractions, displays, activities, live music and shopping opportunities.
Two of Four’s founders are sisters, Nan and Einir Williams, who are originally from Llanidloes in Mid Wales. Einir, Four’s group managing director has fond memories of the Royal Welsh added, “The Royal Welsh is a key summer event for many people living in mid Wales. We went as a family mostly and by my teenage years I worked on the event in many guises – even driving an ice cream van one year! To now be part of shaping its experience through our work at Four is a real privilege.”
Nan Williams, group chief executive of Four Agency Worldwide said, “Supporting the Royal Welsh Show is not only a celebration of Welsh culture and rural enterprise, but a strategic investment in the future of our economy. The Royal Welsh is Europe's largest agricultural showcase and an important event in the calendar. We pride ourselves on marketing Wales to the world with offices in Cardiff, London, Sheffield and then beyond in Abu Dhabi, Dubai and Riyadh.
“At Four, we believe in the power of partnerships that drive visibility, opportunity and growth for UK businesses. Our sponsorship of the Food and Drink Village reflects our commitment to championing producers and amplifying the voices of those shaping the nation’s food and farming landscape across Europe.”
Aled Rhys Jones, chief executive of the Royal Welsh Agricultural Society said, "We are delighted to welcome Four Cymru as a sponsor for this year's show. Their support is invaluable, and we look forward to working together to make the 2025 Royal Welsh Show a memorable experience for all visitors."
