Four has delivered the creative identity and branding for PoliceAI, the new national centre for artificial intelligence in policing.
The branding was seen in full effect at the formal launch of PoliceAI, held at the Science Museum. The inspiring event brought together policing leaders, technology specialists, academics and policy experts for a landmark moment in how AI is adopted across law enforcement.
PoliceAI is backed by Home Office funding and will work across all 43 forces in England and Wales. Its mission is to put trusted AI capability into the hands of officers and staff across all forces, speeding up investigations and freeing officers from desk work, so communities everywhere can benefit.
Four's branding gave the space a confident, energised feel that matched the significance of the moment.
This important launch adds to Four's track record of delivering creative for landmark government programmes.