Four Agency Worldwide has promoted Matilda Haymes to account director. Based in Riyadh for the past year, Matilda has been a driving force behind many of Four’s integrated campaigns in KSA, as well as strategy development for major clients.
Working across a wide range of sectors including lifescapes and health, Matilda will play a leading role in supporting Four’s future growth in Saudi Arabia. Prior to working in KSA, Matilda specialised in destinations, placemaking and tourism in the UK.
Matilda brings a background in travel PR, previously representing domestic and international tourist boards, luxury hotel groups and tour operators across Europe and Asia. She was the winner of TravMedia’s PR Rising Star of the Year in 2022.
Theo Staples, also based in Riyadh, has been promoted to senior account executive. Theo has had an impressive start to his career at Four, working across key Saudi clients in Riyadh, Madinah and Jeddah.
Mohaned Lafi, chief executive, MENA at Four, said: “We continue to invest in Saudi Arabia, strengthening our offer on the ground across communications, media and creative services. Over the past decade, we have developed a track-record for supporting Saudi brands and businesses, as well as mega- and giga-projects, to engage and build positive perceptions locally and globally. We look forward to growing our KSA portfolio across our four hero sectors: future industries, health, lifescapes and government.”