Four Agency Worldwide has been appointed as the official communications partner for LEAP 2026. Now in its fifth year, LEAP in Riyadh is expected to attract more than 200,000 attendees, 1,800 global tech brands and 1,900 investors, cementing its position as one of the most influential gatherings in the global technology calendar. As a flagship platform supporting Saudi Arabia’s Vision 2030, LEAP plays a central role in the Kingdom’s ambition to become a global hub for technology and innovation.
Under the mandate, Four is driving global visibility for LEAP and further establishing it as a leading platform for investment and innovation. The programme will showcase rapid progress in key sectors including advanced manufacturing, robotics, mobility, gaming, sports technology and venture capital. Saudi Arabia has designated 2026 as the ‘Year of AI’, reinforcing Riyadh’s role at the forefront of one of the most significant shifts in modern times.
Mohaned Lafi, chief executive – MENA at Four, said: “LEAP is where the world comes to see what’s next. As a strategic partner, our focus is on engaging the right audiences and reinforcing LEAP’s position as a stage like no other. An event where technology, capital and policy converge to turn breakthroughs into partnerships and real-world impact.”
Four will host a masterclass on the role of AI in marketing and communications at DeepFest on 3 September. The 2026 edition of DeepFest at LEAP will feature debates and interactive demonstrations spanning AI governance, ethics, sustainability and security.
The LEAP partnership marks the latest chapter in Four’s ongoing collaboration with Tahaluf. In 2025, Four supported Cityscape Global, Money20/20 Middle East and Black Hat Middle East and Africa, helping to elevate each event’s international profile and sector leadership.