Four has won the Social Purpose Award for Best Equality, Diversity and Inclusion (Collaboration) at this year's Purpose Awards.
The award recognises our work tackling ageism through the Age Without Limits campaign, delivered in partnership with the Centre for Ageing Better.
The campaign brought together audience insight, behaviour change consultancy, media planning and buying, social and creative to challenge deep-rooted attitudes and drive measurable change.
It stood out in a highly competitive category, alongside entries from Mindshare, MullenLowe, Arsenal, TikTok, Meta, Global, Channel 4, Big Issue and giffgaff.
It is proof of what happens when insight, strategy and creativity are pointed at a problem that matters.