![Aberdeen: City of Cultural Energy](/sites/default/files/styles/max_1300x1300/public/2023-04/7G3A5432%20-%20Copy.JPG.webp?itok=9lZXdXEu)
To champion the cultural energy of Aberdeen in the year of over £370 million investment in arts and culture, we highlighted the city's distinctive range of festivals, including the reopening of Aberdeen Art Gallery.
The perception of Aberdeen as just an oil and gas city has shifted through a broad range of messaging coverage ranging from tourism-focused pieces, critical engagement in arts media, architectural features and high-profile consumer coverage.