Giving an online home for the Emmy-winning preschool sensation, where storytelling is a vital life tool for young minds
Overview
International Bing Bunny, a beloved preschool show with an Emmy Award, caters to young children’s passion for stories. The Bing Bunny website serves as the primary online hub, targeting adults rather than children. The new website was delivered and tested against personas developed around key audiences; Parents/Carers, Professional carers, and Investors but using simple childlike language that wouldn’t seem out of place in the show.
Objectives
Delight: Create an emotionally inspiring, joyful experience that effectively mirrors the show’s 3D animated charm.
Helpfulness: Provide easy-to-understand Bing information and resources, fostering user engagement and support interaction.
Traffic & Revenue: Enhance reach, maintain SEO rankings, and serve as a gateway to revenue-driving platforms like apps and consumer products.
International Reach
The website adapts content to over 130 markets, prioritising local languages. Key locales include a default UK site and subdomains for Italy, Poland, Spain, France, Germany, and the USA.
Solution
The site adopts a headless approach, with Drupal 10 for the backend CMS, Next JS for Server-Side Rendering, and React JS. A front-end cache and CDN enhance performance. A dedicated database service and file storage system ensure scalability. The backend utilises a standard paragraphs approach for flexible page building, while Drupal handles image serving and SEO metadata.
Success
The Bing Bunny website stands as a digital success, effectively delighting, informing, and engaging its audience, contributing to Bing Bunny’s global fanbase growth.
