Dragon Handcrafted

Four Cymru has worked with South Caernarfon Creameries since 2022, providing PR and marketing support across corporate and consumer brands.

Our role has focused on raising the profile of the business locally and nationally. We have delivered PR, digital and influencer activity to build brand awareness, engagement and consideration across multiple channels.

In 2023, we delivered a paid social campaign for Dragon Cheese as part of the Welsh Food Heroes initiative. In 2024, we launched the Dragon TikTok channel, creating original video content and influencer‑led recipes. We also delivered an integrated campaign to support the launch of the premium Dragon Handcrafted range, led by campaign ambassador Nigel Owens.

The work delivered strong growth across social channels, high levels of engagement and increased traffic to the website. The Dragon Handcrafted campaign exceeded digital KPIs, drove newsletter sign‑ups and helped position the range as a premium Welsh product with a distinctive story.