St David’s Day 2024
Food and Drink Wales
Four Cymru worked with Welsh Government and partners to deliver a high‑profile Welsh food and drink showcase in London for St David’s Day 2024.
Our role was to raise awareness of Welsh produce with urban UK audiences. We helped create and promote a Welsh Food and Drink Market at Spitalfields Market, featuring a pop‑up kitchen with TV cook Nerys Howell and 11 Welsh producers.
We delivered an integrated campaign including out‑of‑home advertising across the London Underground and roadside sites, supported by digital promotion through Spitalfields’ channels and wider media engagement. All promotional and marketing collateral for the event was designed and delivered by Four Cymru.
The market delivered strong increases in footfall across the weekend and exceeded media performance targets across outdoor and digital channels. The campaign generated widespread coverage and engagement, helping build awareness of Welsh food and drink and the #CaruCymruCaruBlas campaign.
