Welsh Food and Drink

Since 2014, Four Cymru has supported Welsh Government - Food Division with B2B and B2C communications in Wales and the UK, raising the profile of Welsh food and drink.

Our role has focused on building awareness, credibility and engagement through integrated campaigns and always‑on content. This has included large‑scale moments such as St David’s Day alongside ongoing recipe creation, chef and influencer outreach and audio‑visual case study production.

We delivered campaigns and content across earned, owned and paid channels, supported by design work including microsites, recipe cards, advertorials and print and digital advertising. We also designed key sector publications, including A Vision for the Food and Drink Industry from 2021.

The work has delivered sustained visibility for Welsh food and drink with consumers, media and stakeholders. It has supported long‑term engagement, credible partnerships and a consistently strong presence across national platforms.