Future Industries

Ray is a co-founder of Four and leads our communications service globally as well as our MENA operation across Abu Dhabi, Dubai and Riyadh. Ray also leads one of our four core sectors, future industries, spanning the group’s capabilities across smart cities, green energy and renewables, biotech, aerospace, space, advanced manufacturing, cyber, robotics, logistics, fintech and more.  He has more than 30 years' experience leading award-winning campaigns for clients and is also a crisis communications and media training expert. 

Mohaned leads Four MENA’s corporate and business division, working across industries including aviation, aerospace, logistics, technology and energy. Mohaned was winner of the Middle East’s Young Communicator of the Year award by MEPRA in December 2015. He joined Four in November 2012 as part of the UK graduate trainee scheme. 

Louay's range of expertise is spread across corporate, government, consumer and B2B accounts within the consumer, government, technology, sports, travel & tourism and energy industries.  He is also skilled  at social media strategy and implementation.  In 2016, Louay was shortlisted for The Dave Robinson Award for Outstanding Young Communicator of the Year at Middle East Public Relations Association Awards (MEPRA).

Emily is a corporate communications specialist, with more than 15 years' experience leading campaigns for UK and international brands. She has held various consultancy and in-house roles, from property to financial services, with a focus on crisis management. Emily started her career at Four, originally as a graduate trainee, working in both London and the UAE.

A trained journalist, Geoff brings over a decade of experience developing and executing integrated property communications strategies for clients ranging from fast-growing start-ups to FTSE250 listed companies. He has helped to launch and promote a wide range of development projects spanning residential, commercial, hospitality and mixed-use, across London, the UK and globally. 

Russell is an experienced digital leader with over 19 years’ experience in the industry. He’s carved a niche in the cultural sector, working on technical and cultural projects, alongside clients like the Science Museum, BBC, Natural History Museum and Channel 4. He comes from a background of games and experience and oversees all technical requirements and architecture, managing development outputs.

Jonathan has over twenty-five years' experience of managing PR accounts both within agency and in-house for high profile corporate and financial services companies. Raising brands’ profiles is his main objective, but Jonathan also has extensive experience in crisis communications. Jonathan is an experienced project director, heavily involved in campaign strategy, key client liaison and media relationships, along with issues management.

Dan is an award-winning director with 15 years’ experience in the healthcare industry, spanning life science recruitment, primary care publishing, pharmaceutical media strategy, planning & buying. With strong management skills, Dan has led teams in both the UK and internationally. He prides himself on setting and delivering the highest standards to his clients and drives differentiation through innovation.  

Lizzie specialises in delivering strategic and creative PR and communications campaigns for B2B & B2C audiences, to raise awareness and drive footfall and spend for retail, property and destination clients.   She has worked with big name brands and has a deep knowledge of managing complex multi-stakeholder campaigns. 

With over 12 years of experience in digital media and marketing across various sectors, Pawel possesses a deep understanding of client and business needs. He is skilled at handling complex projects, drawing on his expertise in strategy, media planning, and client management. He has experience executing multifaceted global advertising campaigns and fostering strong client relationships.