Four provides monthly social media content, and strategic digital communications for ADSW; a global platform for accelerating the world’s sustainable development. The team strategically aligned content with their core communication pillars, enhancing both global presence, and audience engagement as a reputable platform for timely sustainability related information.
Our scope involved integrated content that highlighted the platforms year round events, and showcased the positive impact of global efforts to accelerate climate action. We crafted and executed a targeted campaign to promote COP28, emphasizing the need for global participation in climate action, by encouraging the audience to engage in a global digital art competition. Through tailored content creation, audience engagement, and strategic messaging, we leveraged various platforms including Instagram, Facebook, Twitter and LinkedIn, achieving a comprehensive and impactful reach per audience demographic.
ADSW’s social media pages yielded significant achievements in the past year, driving a substantial increase in follower growth by 12.4% and achieving over 5.1M engagements. The successful implementation of ADSW’s social media strategy fostered a more robust online community, reinforcing their commitment to championing climate action.
