Four MENA led on the social media management and content creation for COP28, the world’s largest climate conference, providing integrated support pre and during the event through creatives, designs and bilingual copywriting.
The team also had an integral role supported the marketing team ahead of the conference on major events such as Pre-COP, UNGA and Climate Week NY, to build momentum for transformative climate action.
More than 100,000 attendees from 199 Parties convened in Dubai with the team telling the story of the historic announcements, pledges and contributions. The historic UAE Consensus announced on COP28’s final day committed the world to transition away from fossil fuels. During COP28, there was an average of one post created and published every four minutes.
