Connecting the Middle East to World-Leading Cancer Specialists

What did we do? We supported The Royal Marsden Private Care with a multi‑channel digital campaign designed to increase awareness of its world‑leading cancer services and encourage earlier consideration of specialist care. Working closely with the marketing team, we developed a precise audience strategy focused on people searching for symptoms, diagnostic pathways, and private cancer care options.
Our work included building a fully optimised Google Search strategy, audience‑led Meta campaigns, landing page recommendations, and ongoing performance optimisation. Messaging was carefully crafted to be reassuring, credible and accessible, aligning with The Royal Marsden’s tone of voice and strict clinical governance.

What happened next? Traffic to The Royal Marsden’s key service pages increased significantly, with strong engagement from users actively seeking specialist support. Optimisations across search terms, demographics, and creative drove continued efficiency improvements month on month. The Royal Marsden Private Care reported an uplift in high‑quality enquiries and smoother patient journeys from digital channels.

Testimonials: “Four’s insight‑led approach and sensitivity to clinical audiences helped deliver a campaign that felt both powerful and responsible.”

Results: 

• 20m impressions delivered across Meta
• 240,000 link clicks to Royal Marsden landing page
• Higher engagement from audiences showing early‑stage symptom intent.
• 675,000 impressions generated across Premium Digital Display placements

More information: Campaign combined paid search, paid social, UX recommendations and weekly data‑driven optimisation.

When did the work happen? Work commenced in October 2025 and continues through until at least May 2026.