An integrated team from Four across communications, paid and owned media drove footfall and awareness for StoryTrails, an ambitious immersive project touring 15 venues across the UK from Omagh to Slough.
Our agile, iterative campaign helped StoryFutures Academy to achieve double its target of visitor numbers, mainly driven through social media activity. We secured over 900 pieces of press, doubling our regional media KPI. Highlight national coverage such as a feature on BBC Click and an extended op-ed in The Guardian, as well as speaking engagements at SXSW and Docfest also helped to increase awareness.
Four helped StoryFutures Academy to achieve double its target of visitor numbers, with 85% reporting having learnt something new contributing to a number of awards for the project across a range of sectors:
- Best Use of Digital in the Museums and Heritage Advisor awards
- Nominated for SXSW Innovation Award
- Research Project of the Year: Arts, Humanities and Social Sciences category in the THE Awards
