In 2021, Four was appointed to help launch Wizz Air Abu Dhabi - a challenger brand that was brave enough to begin operating during the heart of the pandemic and create a whole new travel segment in the UAE.
For the official launch, the two entities organized and held a virtual media and influencer briefing in January 2021, marking the start of the airline’s journey in the UAE. As well as launching a series of promos to help raise awareness of the airline – including record breaking 1 Dirham tickets and profiling the CEO in tier 1 outlets such as Bloomberg, Reuters, The National and CNBC.
The campaign achieved online readership of 341 million.
