Digital strategy

Luke is responsible for driving digital transformation - and particularly harnessing the latest innovations in AI - for Four and our clients.

Previously, he has led the group’s Creative Technology Unit, an award-winning team of designers, developers, producers, UX experts, strategists and integration specialists. With a wealth of agency and in-house experience, he’s a sought-after senior consultant in tackling large-scale digital platform and transformation issues, with the hands-on technical experience to back this up.

Paul has been with Four for over a decade and leads our lifescapes sector internationally. Lifescapes consolidates Four’s expertise across tourism and destinations, cultural and culinary experiences, retail, financial security, homes and sport.  Paul works at a senior level across digital, content, creative and communications and leads major business in the UK and Middle East, specialising in integrated campaigns for government departments, mega projects and a range of consumer-facing sectors. 

Megan has over 15 years’ experience in strategic planning and connecting with high value audiences for brands and organisations. A natural problem solver, Megan has a deep understanding of how insights can be used effectively to drive behaviour change and commercial advantage. Megan co-developed Mapper360®, Four’s proprietary suite of smart insight capabilities, to delve deeper into online data and behaviours and return actionable strategies.

Russell is an experienced digital leader with over 19 years’ experience in the industry. He’s carved a niche in the cultural sector, working on technical and cultural projects, alongside clients like the Science Museum, BBC, Natural History Museum and Channel 4. He comes from a background of games and experience and oversees all technical requirements and architecture, managing development outputs.