Health

Kelly is chief executive of our health sector services and has 20 years’ experience leading teams and driving innovation. She is a leading healthcare strategist in developing UK and global integrated healthcare professional and patient-centric campaigns. Kelly has continued to push the boundaries by creating cutting edge and outcome driven routes for pharmaceutical companies, government agencies, wellbeing brands and charities. 

Dan is an award-winning director with 15 years’ experience in the healthcare industry, spanning life science recruitment, primary care publishing, pharmaceutical media strategy, planning & buying. With strong management skills, Dan has led teams in both the UK and internationally. He prides himself on setting and delivering the highest standards to his clients and drives differentiation through innovation.  

Martin is an experienced business leader and expert in global and local paid media in the health and life-science sectors. Martin helps clients balance the complexities of country’s regulatory compliance with strategic approaches to delivering KPI results that out-perform industry benchmarks. Since joining the agency in 2015, Martin has helped several clients win awards at the PM Digital Awards.

Sarah has over 30 years’ healthcare communications experience, working with pharmaceutical clients in the UK, Europe and Global markets.

She has devised and led campaigns to support brands at all stages of the pharmaceutical product lifecycle as well as corporate work and disease awareness campaigns.

Sarah has worked across many therapy areas including CNS medicine, respiratory, oncology and women’s health.

Alice has twenty years of agency communications experience in the Middle East and UK. She has led award winning integrated communications campaigns for clients across a range of government, corporate and consumer sectors from health and wellbeing to education, hospitality and real estate. Her client focus is on driving brand reputation and business success through strategic positioning work, creative campaigns, media engagement programs, content development and issues management.

Tonia is a home-grown success story. She joined the agency in 2006 as a graduate trainee and now sits on our ExecCo leading the paid media business unit. Tonia has unrivalled relationships with media and a deep understanding of connected consumer journeys, driving multi-channel solutions for digital performance and innovation for our clients in the UK and internationally. 

Anne leads our government sector work globally across paid, owned and earned. Four has been the leading agency in the public sector in the UK for more than five years according to PR Week and we have coveted government roster spots in the UK, Wales and MENA. Anne brings her Masters in psychology together with decades of experience in designing and evaluating behaviour change campaigns to bear on the work that she does. Clients have included Home Office, FCO, DHSC and MoJ. 

Sheridan is the agency's chief creative officer and leads our service offering in branding & design, content creation, creative technology and property marketing. With over 30 years’ experience in the creative industries and a specialist knowledge of property, government and destinations and has delivered a number of exceptionally successful award-winning campaigns in London, the wider UK and internationally.

Sam is our first chief marketing performance officer and leads our work in offering the most advanced measurement and evaluation techniques in the industry. Sam incorporates knowledge across core digital disciplines including media planning, buying, optimisation and combines this with extensive attribution, analytics, targeting and data modelling experience.  Dedicated to finding and growing synergy across online and offline channels, he delivers the most efficient and effective digital marketing campaigns. 

Lara is the head of earned media in our health team and has over 15 years’ sector specific experience. Her role encompasses delivery of global and national communications programmes across media relations, stakeholder engagement and advocacy work. Lara has worked for the world’s leading pharmaceutical and medical device companies, a raft of consumer health brands and OTC medicines, as well as well-known health organisations and charities. Lara is an expert storyteller; she understands what makes a memorable healthcare campaign and how to craft a compelling narrative for her clients.