Strategy & insights

Megan has over 15 years’ experience in strategic planning and connecting with high value audiences for brands and organisations. A natural problem solver, Megan has a deep understanding of how insights can be used effectively to drive behaviour change and commercial advantage. Megan co-developed Mapper360®, Four’s proprietary suite of smart insight capabilities, to delve deeper into online data and behaviours and return actionable strategies.

Paul has been with Four for over a decade and leads our lifescapes sector internationally. Lifescapes consolidates Four’s expertise across tourism and destinations, cultural and culinary experiences, retail, financial security, homes and sport.  Paul works at a senior level across digital, content, creative and communications and leads major business in the UK and Middle East, specialising in integrated campaigns for government departments, mega projects and a range of consumer-facing sectors. 

Tonia is a home-grown success story. She joined the agency in 2006 as a graduate trainee and now sits on our ExecCo leading the paid media business unit. Tonia has unrivalled relationships with media and a deep understanding of connected consumer journeys, driving multi-channel solutions for digital performance and innovation for our clients in the UK and internationally.