Communications

Ray is a co-founder of Four and leads our communications service globally as well as our MENA operation across Abu Dhabi, Dubai and Riyadh. Ray also leads one of our four core sectors, future industries, spanning the group’s capabilities across smart cities, green energy and renewables, biotech, aerospace, space, advanced manufacturing, cyber, robotics, logistics, fintech and more.  He has more than 30 years' experience leading award-winning campaigns for clients and is also a crisis communications and media training expert. 

Emily is a corporate communications specialist, with more than 15 years' experience leading campaigns for UK and international brands. She has held various consultancy and in-house roles, from property to financial services, with a focus on crisis management. Emily started her career at Four, originally as a graduate trainee, working in both London and the UAE.

Jonathan has over twenty-five years' experience of managing PR accounts both within agency and in-house for high profile corporate and financial services companies. Raising brands’ profiles is his main objective, but Jonathan also has extensive experience in crisis communications. Jonathan is an experienced project director, heavily involved in campaign strategy, key client liaison and media relationships, along with issues management.

Helen has 30 years’ experience in travel communications, working on a variety of clients, both UK and international, including tourist boards, airlines, cruise lines, aggregators and accommodation providers. She has been lead agency partner and has worked on crisis incidents and reputation management campaigns. Helen was recently included in the PR Week Power Book of top ten in travel communications.

Catherine supports clients with internal communications, employee engagement, behaviour change, partnerships/ sponsorship, C SRand capacity building. Her sector expertise spans health & wellbeing, sport, financial services, government, and third sector, amongst others. Catherine read Management & Marketing at Lancaster University and has an MBA with distinction from Kingston University.

Ghali leads the government communications practice in Four MENA and is one of Four’s most senior Arabic leads. He provides strategic communications and consultancy for several high profile clients in multiple sectors and industries. For the past ten years, he has consistently delivered award-winning campaigns, across sectors including global events, rail, space, nuclear energy, media and freezones.

Mohaned leads Four MENA, working across many sectors including aviation, technology, real estate mega-projects and clean energy. He was winner of the Middle East’s Young Communicator of the Year award by MEPRA and was featured in PR Week’s Middle East Power Book in 2024. Mohaned joined Four in 2012 as part of the UK graduate trainee scheme. 

Matt has high-level expertise across the cultural sector and the creative industries, consulting for clients across arts and entertainment, media and publishing, and design and innovation. 

He is a trusted advisor to leadership teams, enabling them to build influence and reputation and achieve organisational goals. He has a strong creative record, helping to shape and create dynamic and impactful campaigns.  

Alice has twenty years of agency communications experience in the Middle East and UK. She has led award winning integrated communications campaigns for clients across a range of government, corporate and consumer sectors from health and wellbeing to education, hospitality and real estate. Her client focus is on driving brand reputation and business success through strategic positioning work, creative campaigns, media engagement programs, content development and issues management.

Sarah has over 30 years’ healthcare communications experience, working with pharmaceutical clients in the UK, Europe and Global markets.

She has devised and led campaigns to support brands at all stages of the pharmaceutical product lifecycle as well as corporate work and disease awareness campaigns.

Sarah has worked across many therapy areas including CNS medicine, respiratory, oncology and women’s health.